In this article, we will see a physical as well as the virtual journey of Le Coq Sportif. We visted the store in Paris and captured how the products are placed and how they influence consumer decisions. Le Coq Sportif has successfully highlighted their "Chaussure Végétale" collection which attracts a many consumers. The outlet was a part of a mall and hence it gave consumers the opportunity to better compare the products with other brands. In terms of product placement, LCQ has set up their section in a way that it stands out from other brands.
Further we also, captured the digital journey of a consumer on Zalando and the official website of LCQ. According to our experience, we find that both the sites provide a pretty straightforward process of buying a product. The websites are curated in a way that a consumer can easily navigate into various sections and find a product that he or she wishes to buy.
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