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SPORTIQUE
Iman Bakkali
Nov 27, 20234 min read
"Beyond Reflection: Lululemon's AI-Powered Evolution in Fitness and Fashion"
As a leader in the rapidly changing world of fitness and fashion, lululemon is constantly innovating and redefining the limits of what...
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Iman Bakkali
Nov 27, 20231 min read
Serenity in Motion: Exploring the Lululemon Store and Beyond
Getting to visit the Lululemon store on Champs-Élysées was surprisingly a delightful experience. The store is designed to exude a serene...
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Dina Abou Kasm
Nov 26, 20234 min read
Nike's AI Canvas: Revolutionizing Design with Image Generation
AI has been improving a lot in the past few years and some brands are using it for their own benefits. Whether for customer service or...
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Iman Bakkali
Nov 24, 20233 min read
Analyzing Consumer Perceptions of Lululemon: A Deep Dive into the Survey Results
When Lululemon launched in 1998 they did so as the first brand to take a community driven approach to athletics and yoga AKA their unique...
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Yashi Khandelwal
Nov 23, 20235 min read
Lacoste's Visual Revolution and Collaborative Innovation
In the fast-paced world of global sportswear, Lacoste stands out as an iconic brand that has seamlessly blended sporty elegance with...
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Anna Chitiroglou
Nov 21, 20233 min read
Exploring The North Face Through the Lens of Artificial Intelligence
To gain deeper insights into The North Face’s strategy, we explored whether the brand has currently utilized any specific AI tools or...
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Rajeshwari Mehta
Nov 21, 20234 min read
SyncPlay : Unleashing AI in Sportswear Market
There are few countries where style is as deeply ingrained in the culture as it is in France and Le Coq Sportif has successfully managed...
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Anna Chitiroglou
Nov 20, 20231 min read
Beyond the Threshold: A Virtual Journey through The North Face - Exploring Physical Touchpoints.
We recently explored The North Face's physical store to uncover the immersive essence of their brand experience. The brand's dedication...
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Anna Chitiroglou
Nov 20, 20235 min read
Unveiling The North Face: Decoding the DNA of Outdoor Adventure
In the quest to gain a comprehensive understanding of The North Face brand’s position in the sportswear market as well as the consumers’...
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Rajeshwari Mehta
Nov 20, 20231 min read
In Motion with Le Coq Sportif: A Cinematic Journey of Brand Excellence
In this article, we will see a physical as well as the virtual journey of Le Coq Sportif. We visted the store in Paris and captured how...
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Dina Abou Kasm
Nov 17, 20231 min read
Diving into Nike House of Innovation
https://www.nike.com/fr/retail/s/nike-house-of-innovation-paris Stepping into Nike's Store in Champs-Elysées, we were directly imersed...
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Yashi Khandelwal
Nov 17, 20232 min read
Navigating Style with Ease: The Lacoste Experience
Stepping into the Lacoste store on Champs-Élysées is akin to entering a realm where classic style meets modern charm. The...
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Dina Abou Kasm
Nov 15, 20233 min read
Inside Nike: What Consumers Think and Prefer
Nike is one of the most known and highly rated brands in the sportswear industry. To understand how consumers perceive and prefer Nike, a...
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Yashi Khandelwal
Nov 14, 20233 min read
Unveiling Lacoste's Triumph in the Sportswear Industry
In the fast-paced world of fashion and sportswear, brands are constantly competing for consumer attention and loyalty. One name that has...
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Rajeshwari Mehta
Nov 13, 20234 min read
Unmasking Opinions...
In the ever-evolving realm of sportswear, only a select few brands can achieve a harmonious blend of style, quality, and reputation. Le...
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Yashi Khandelwal
Oct 23, 20234 min read
Crocodile Chic: Lacoste's Sporting Legacy and Timeless Elegance
The global sportswear market is a vibrant, fiercely competitive sector of the economy that includes a wide range of athletic footwear and...
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Anna Chitiroglou
Oct 23, 20234 min read
The North Face: Style and Substance for the Modern Explorer
Comfortable, Functional, Technical and Stylish are some of the key attributes that immediately come to mind when considering the ideal...
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Rajeshwari Mehta
Oct 20, 20236 min read
Rooster's Reign : A New Dawn in Sportswear Fashion
Global Sportswear Industry : Overview The sportswear market is one of the most fast-growing industries witnessing an unprecedented growth...
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Iman Bakkali
Oct 20, 20234 min read
LULULEMON: Weaving Yoga into Lifestyle and Fashion
Whenever we think of yoga and all that it entails, what normally comes to mind is stress relief, anxiety relief, and the release of...
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Dina Abou Kasm
Oct 20, 20234 min read
Unveiling the Powerhouse: Nike's Dominance in the Sportswear Market
Over the years, sportswear market has shown explicit growth. The demand for sports apparel is on the increase due to the general...
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