AI has been improving a lot in the past few years and some brands are using it for their own benefits. Whether for customer service or...

https://www.nike.com/fr/retail/s/nike-house-of-innovation-paris Stepping into Nike's Store in Champs-Elysées, we were directly imersed...

Nike is one of the most known and highly rated brands in the sportswear industry. To understand how consumers perceive and prefer Nike, a...

Over the years, sportswear market has shown explicit growth. The demand for sports apparel is on the increase due to the general...