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Writer's pictureDina Abou Kasm

Diving into Nike House of Innovation

Updated: Nov 28, 2023


Stepping into Nike's Store in Champs-Elysées, we were directly imersed into the experience.

Unfortunately the 'Nike by You' floor, where you can design your own nike shoes, was closed. However, we were able to visit rest of the store.


Nike has called their store 'Nike House of Innovtion Paris' where they display the latest technologies used by the brand. As seen in the video above, there is a timeline for Nike's innovation throughout the years, displaying an overview of Nike Air innovations developed by Nike Inc. from 1987 till 2023.


When it comes to the product display, Nike has done a great job at showing its products in a simple and creative way. The store includes a wid range of products from accessories to sneakers.

Nike has also incorporated in their design inclusivity, adding mannequins for all sizes.


This Nike Store also has the largest selection of Nike shoes in the world.

For both men and women, all designs for sneakers and atheltic shoes are found in the store.

With this large selection, it becomes harder to chose your favorite style.







The design of the store shows Nike's integration of tech and innovation in their products. The store also has a large wide screen, covering the wall from top to bottom, displaying latest products, technologies used, and other things about Nike.


The experience in the Nike House of Innovation Sotre was very immersive and dynamic, offering visitors a captivating journey through the brand's latest innovations, cutting-edge technologies, and a diverse range of premium products. We will definitely be going back to the store to see what's new!



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